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Radio Frontier, the Lake Geneva region's third English-language station with Radio 74 and World Radio Switzerland, has begun  broadcasting from its studios in Meyrin. According to its producers, the station is specifically geared reaching all sectors of the international community living on both sides of the border, but will also be aimed at Swiss and French speaking English as a second or third language.

Operating commercially, Radio Frontier will be the first full-time English-language station covering both sides of the border. While Radio 74, a faith-based bilingual station operating since 1982 from the Haute Savoie, also seeks to reach both the French and Swiss sides, it broadcast part-time in English and part-time in French. It survives as a non-profit with sponsorship and listener support not unlike National Public Radio in the United States. WRS, on the other hand, is owned by Swiss public broadcasting and is only allowed by its mandate to address English speakers in Switzerland.

During its first nine months, Radio Frontier will be available 24 hours a day, 7 days a week via its fully interactive website www.radiofrontier.ch and via mobile phone applications. From Spring 2012 the station will be broadcast on DAB+ throughout the Suisse Romande and neighbouring France regions, a transmission footprint of 2 million people with a potential Anglophone audience of several hundred thousand.

Radio Frontier was founded by media entrepreneurs Peter Sibley, (previous Founder and CEO of World Television plc) and Mark Butcher (previous Programme Controller and Breakfast Presenter of World Radio Geneva).
Its mission is to be a ‘public-spirited, local commercial radio station'. It aims to be deeply embedded in the events and activities of the international community and provide a dedicated, broadcast platform for the institutions and company's that play a central role in the region.

For more information, please go to: Radio Frontier

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